Issue RFP to Agencies

Your search officially begins when you invite qualified agencies to participate. The RFP communicates the process and timetable for your search as well as your requirements.    

   
  • Best Practices

Even if you intend to keep your search confidential, proactively manage media relations. Media covering the public relations industry follow client/agency relationships very closely. Develop a plan for managing media relations during the search process and assure that participating agencies are aware of, and prepared to abide by, the plan.