Agencies Indicate Intent to Respond
Give all public relations firms invited to participate the opportunity to make an affirmative choice to do so. Agencies may choose not to participate in a search for a number of reasons, including lack of time due to the press of other business, concerns about potential conflicts and perception that the client opportunity is not a good fit for the agency.
Make sure you are in a position to give public relations firms the information they need to consider whether they want to participate in the search. If you are unable to provide this at the outset of a search, it may be worthwhile to reassess the purpose, timing or process for your search.