Brief Participating Agencies

Let participating agencies hear directly from you about your organization and its goals and the role of public relations in supporting these goals. Briefing agencies individually is preferable to briefing them as a group. In individual meetings, agencies will be more forthcoming with questions and comments and you will get to know them better.

   
  • Best Practices

Have an open discussion about conflicts of interest. Consider the scope, geography and nature of the assignment to determine real versus perceived conflicts. Use a confidentiality agreement to ensure confidentiality of information shared in the search process.

Offer agencies the opportunity to learn about you from other sources. If you have established relationships with advertising agencies, brand consultancies or other marketing services firms, consider allowing agencies to contact them for additional information and insight.