Choose Finalists

Develop selection criteria to be applied by your selection team . Provide a worksheet enabling team members to assess the responses and compare and contrast their strengths and weaknesses. For a sample Public Relations Firm Assessment Worksheet you can adapt and tailor to your needs, click here. Inform all participating agencies of the outcome of this step.

   
  • Best Practices

Limit finalists to a maximum of three agencies to assure a fair and reasonable competition at this stage. Each of the agencies you select as finalists most likely has the capability to meet your needs. As you ask finalist agencies to further differentiate themselves by completing an assignment, participating in meetings and/or visits, or even socializing with you, be conscious of the time and other resources both you and they will need to invest to bring the search to a successful conclusion.