Provide Challenge to Finalists
A challenge should be used enable you to better understand differences between equally-qualified finalists and identify the best fit for your organization. Design the challenge to enable agencies to demonstrate their strategic thinking. Whether focused on a hypothetical situation or a real issue facing your organization, a challenge can offer you meaningful insight on how an agency works.
Assess creativity by reviewing comparable cases and/or examples of how a proposed strategy could be executed. Acknowledge that creative concepts and ideas are valuable intellectual property for agencies and assure that any requests for creative concepts are limited and well-focused.