Finalists Respond to Challenge
At this stage of a search, your decision will likely be influenced by some intangible qualities such as chemistry. For this reason, an in-person meeting or presentation is recommended. Provide your selection committee with a worksheet reflecting your agency criteria to use in comparing responses. For a sample Finalist Public Relations Firm Assessment worksheet you can adapt to your own needs, click here.
Seek to simulate the client/agency relationship. Recognizing that the search process is an artificial one, look for ways to get a sense of the kind of working relationship you would have with agencies. This may be accomplished through a joint work session, through your interaction with the agency throughout the process and other means.