Choose Agency

Talk to agency references before finalizing choice. Look for insight that can add another dimension to your analysis and inform the final decision.Notify finalists of results prior to announcing results more broadly.

   
  • Best Practices

Provide substantive feedback to finalists not selected. Agencies that have participated in a search through the final phase would like to learn from the experience even if not selected.

Enter compensation negotiations after making your agency choice. Effective compensation agreements, equitable to both client and agency, require full disclosure of sensitive and confidential financial and other data. These discussions should take place after an account has been awarded, not during the search process.